PUMA RS 9.8

Role: Directing, Editing, Visual Effects, Compositing, Sound Design

Inspired by new frontiers and galaxies, PUMA is introducing the all-new RS 9.8 sneaker pack. Made for those who defy societal rules and the laws of physics, this new silhouette enters new realms with its aerodynamic simplicity.

A nod to Human’s growing interplanetary aspirations, the name RS 9.8 speaks to 9.8 m/s2 – the approximate speed of gravitational acceleration near the Earth’s surface. Just as the speed of an object falling freely here increases by about 9.8 meters per second every second, the sneakers powered with PUMA’s Running System technology adds much-needed momentum to the new design.