Hello! I’m Marco Dela Cruz, a London-based, multi-disciplinary creative specializing in video, motion design, 3D & visual effects.

Previously at GAME7 DAO, as a lead motion designer and video editor - building the company’s motion design language, and creating a visual consistency throughout and video content produced. Being able to understand the web3 / gaming / crypto space - and implementing this while maintaining a strong brand identity was the main focus.

Prior to that, I was part of a small e-mobility startup LAVOIE (McLaren Applied Micro) as a Creative Director. Previously at Improbable Worlds Ltd as a Senior Motion Designer & Lead Content Creator. I also freelance under my studio - Studio Kuro - working in various industries from entertainment to Web3 projects.

As a curious creative, I find myself involved in many different forms of art, from filmmaking to graphic design, to music production and 3D animation. I feel that having this experience in different disciplines gives me a unique opportunity to tell meaningful stories.

WORK EXPERIENCE

Game7 DAO

February 2024 - February 2025

Creative Generalist, Senior Motion Designer / Video Editor.

• Built the foundations for Game7 DAO’s motion brand

• Created a consistent visual language for all video content

• Produced & edited 2 x crypto / web3 podcasts for long form and short form.

• Established an efficient video production workflow working with various stakeholders in different time zones.

LAVOIE (McLaren APPLIED MICRO)

August 2022 - August 2023

Creative Director - Brand, Video & Motion

• Concepted new ways to present e-scooters in this industry which is quickly becoming saturated, putting design at the forefront to highlight the product’s best features.

• Developed the visual identity and design systems for motion, video and static.

• Design direction for all visual output, 3D renders and animations.

• Designed and led website development, website content and UI/UX testing.

• Developed and tested new formats for paid media.

• Lead external agencies, contractors and freelancers in the creation of campaigns and content.

• Project management, and leading design prioritization based on current business goals.

IMPROBABLE WORLDS LTD.

February 2016 - July 2022

Senior Video Editor & Motion Designer. Creative Direction for Video

• Joined as one of the first hires in marketing in the company’s early startup phase. Created various marketing content including investor pitches, product explainers & event materials. Developed the brand motion guidelines for the different products of the company, and built brand awareness through different content types including interactive videos, live streams and tutorials.

• Lead content creation as the company shifted towards Metaverse / Web3.

• Lead game captures for all internal projects including our first live digital events within ScavLab & AleXa’s concert within it. Lead flycam operator for the collaboration between Improbable and BAYC, where we revealed ‘THE OTHERSIDE’ for the first time.

• Work involved supporting internal game studios with motion design, animating game art, and filmmaking support for social and web content.

STUDIO KURO

October 2010 - Current

• Freelance Director, Visual Effects Artist, 3D Generalist & Motion Designer

• Working across many different industries and brands as a freelance creative director, motion designer, visual effects artist, and compositor.

• Have worked with companies within tech, fintech, entertainment (music videos), non-profit organizations, and fashion/retail.